Graff diamonds recently launched the "hair and jewel" campaign to mark Laurence Graff's 60 years success in the diamond jewellery industry.
Graff first created the "hair and jewel" in 1970 with about 1 million dollars worth of diamonds. This recreation features 22 jewellery pieces and other rare and valuable diamonds. The diamond pieces combined in the hair is valued at a whooping half a billion dollars stated in a press conference by the company. This includes a pair of 51.53 carats and 50.67 carats of D-colour earrings,type ||A heart shaped diamonds and a pair of jewellery crafted from the 550-carat Letseng Star,the 14th largest white rough diamond ever discovered.
This recreation marks an important Milestone in Graff diamonds and the opening of its 40th store globally.
Wow,what an achievement.
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